Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
- page 1–2 Titelei/Inhaltsverzeichnis
- page 3–6 Editorial
- page 7–100 RESEARCH ARTICLES
- page 7–17 Neuroscience in Marketing Research Richard P. Bagozzi
- page 18–23 Metrics that Matter - to Marketing Managers Neil Bendle, Paul Farris, Phillip Pfeifer, David Reibstein
- page 24–29 Time-Series Models in Marketing: Some Recent Developments Marnik G. Dekimpe, Dominique M. Hanssens
- page 30–38 Means-End Chains - A Means to Which End? Klaus G. Grunert
- page 39–50 Small Sample Properties of the Pareto/Negative Binomial Distribution Model Daniel Hoppe, Udo Wagner
- page 51–58 Neural Net Extensions of Stochastic Brand Choice Models Harald Hruschka
- page 59–70 Communication Behavior of Companies in Product Recalls Without Customer Identification Information Raoul V. Kübler, Sönke Albers
- page 71–80 Modeling Market Response: Trends and Developments Peter Leeflang, Auke Hunnemann
- page 81–90 Resource Allocation in Marketing Kalyan Raman
- page 91–100 Differences in the Ability of Structural and Reduced-Form Models to Improve Pricing Decisions Bernd Skiera