Marketing ZFP

Heribert Gierl; Andrea Gröppel-Klein; Lutz Hildebrandt; Hans Mühlbacher; Henrik Sattler; Udo Wagner; Joachim Zentes

doi:10.15358/0344-1369-2010-JRM-1

Marketing ZFP

Alle Ausgaben: Marketing ZFP

MAR Jahrgang 32 (2010) Heft JRM 1

Kein Zugriff

doi.org/10.15358/0344-1369-2010-JRM-1
ISSN print: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

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Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Kapitel Ausklappen | EinklappenAutorenSeiten
1–2 Titelei/Inhaltsverzeichnis 1–2
3–6 Editorial 3–6
- Daniel Klapper
7–100 RESEARCH ARTICLES 7–100
- 7–17 Neuroscience in Marketing Research Richard P. Bagozzi Richard P. Bagozzi 7–17
- 18–23 Metrics that Matter - to Marketing Managers Neil Bendle, Paul Farris, Phillip Pfeifer, David Reibstein Neil Bendle, Paul Farris, Phillip Pfeifer, David Reibstein 18–23
- 24–29 Time-Series Models in Marketing: Some Recent Developments Marnik G. Dekimpe, Dominique M. Hanssens Marnik G. Dekimpe, Dominique M. Hanssens 24–29
- 30–38 Means-End Chains - A Means to Which End? Klaus G. Grunert Klaus G. Grunert 30–38
- 39–50 Small Sample Properties of the Pareto/Negative Binomial Distribution Model Daniel Hoppe, Udo Wagner Daniel Hoppe, Udo Wagner 39–50
- 51–58 Neural Net Extensions of Stochastic Brand Choice Models Harald Hruschka Harald Hruschka 51–58
- 59–70 Communication Behavior of Companies in Product Recalls Without Customer Identification Information Raoul V. Kübler, Sönke Albers Raoul V. Kübler, Sönke Albers 59–70
- 71–80 Modeling Market Response: Trends and Developments Peter Leeflang, Auke Hunnemann Peter Leeflang, Auke Hunnemann 71–80
- 81–90 Resource Allocation in Marketing Kalyan Raman Kalyan Raman 81–90
- 91–100 Differences in the Ability of Structural and Reduced-Form Models to Improve Pricing Decisions Bernd Skiera Bernd Skiera 91–100

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