Marketing ZFP

Heribert Gierl; Andrea Gröppel-Klein; Lutz Hildebrandt; Hans Mühlbacher; Henrik Sattler; Udo Wagner; Joachim Zentes

doi:10.15358/0344-1369-2010-3

Marketing ZFP

Alle Ausgaben: Marketing ZFP

MAR Jahrgang 32 (2010) Heft 3

Kein Zugriff

doi.org/10.15358/0344-1369-2010-3
ISSN print: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

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Zusammenfassung

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Kapitel Ausklappen | EinklappenAutorenSeiten
1–130 Titelei/Inhaltsverzeichnis 1–130
131–134 Editorial 131–134
- Andrea Gröppel-Klein
135–196 Abhandlungen 135–196
- 135–145 Ein empirischer Vergleich der Prozessaufzeichnungsmethoden Martin Meißner, Reinhold Decker, Jella Pfeiffer Martin Meißner, Reinhold Decker, Jella Pfeiffer 135–145
- 146–163 Der Einfluss des Markenportfolios auf die Dachmarke durch Portfolio-Werbung Franz-Rudolf Esch, Christian Brunner Franz-Rudolf Esch, Christian Brunner 146–163
- 164–179 Rollenverteilung bei Kaufentscheidungen türkischstämmiger Familien in Deutschland Helmut Schneider, Bilgen Coskun, Gülpinar Kelemci Schneider Helmut Schneider, Bilgen Coskun, Gülpinar Kelemci Schneider 164–179
- 180–196 Facetten der Kongruenz Matthias Spörrle, Magdalena Bekk, Georg Felser Matthias Spörrle, Magdalena Bekk, Georg Felser 180–196

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