Marketing ZFP

Heribert Gierl; Andrea Gröppel-Klein; Lutz Hildebrandt; Hans Mühlbacher; Henrik Sattler; Udo Wagner; Joachim Zentes

doi:10.15358/0344-1369-2010-2

Marketing ZFP

Alle Ausgaben: Marketing ZFP

MAR Jahrgang 32 (2010) Heft 2

Kein Zugriff

doi.org/10.15358/0344-1369-2010-2
ISSN print: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

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Zusammenfassung

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Kapitel Ausklappen | EinklappenAutorenSeiten
1–66 Titelei/Inhaltsverzeichnis 1–66
67–70 Editorial 67–70
- Andrea Gröppel-Klein
71–104 Abhandlungen 71–104
- 71–90 Markenliebe bei Mitarbeitern Manfred Bruhn, Verena Batt, Christine Köhne Manfred Bruhn, Verena Batt, Christine Köhne 71–90
- 91–104 Der Einfluss des Abwechslungsbedürfnisses auf den Produktwechsel bei Konsumenten - Stärker bei Intensiv- oder Gelegenheitsverwendern? Stärker bei Geschmacksrichtungen oder Marken? Christian Dechêne, Marcus Kunter Christian Dechêne, Marcus Kunter 91–104
105–130 Forum 105–130
- 105–116 Hybride Leistungskonfigurationen Michael Reiss, Armin Günther Michael Reiss, Armin Günther 105–116
- 117–130 Ermittlung von Zahlungsbereitschaften mittels monadischer Preis- und Kaufabfragen Holger Müller, Steffen Voigt, Bernd Erichson Holger Müller, Steffen Voigt, Bernd Erichson 117–130

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