Marketing ZFP

Heribert Gierl; Andrea Gröppel-Klein; Lutz Hildebrandt; Hans Mühlbacher; Henrik Sattler; Udo Wagner; Joachim Zentes

doi:10.15358/0344-1369-2009-JRM-1

Marketing ZFP

Alle Ausgaben: Marketing ZFP

MAR Jahrgang 31 (2009) Heft JRM 1

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doi.org/10.15358/0344-1369-2009-JRM-1
ISSN print: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

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Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Kapitel Ausklappen | EinklappenAutorenSeiten
1–2 Titelei/Inhaltsverzeichnis 1–2
3–6 Editorial Lutz Hildebrandt Lutz Hildebrandt 3–6
7–56 Research Articles 7–56
- 7–16 Free Markets, Marketing and Society Kalyan Raman Kalyan Raman 7–16
- 17–26 Range Effects in Measuring Attribute Importance Karen Gedenk, Henrik Sattler Karen Gedenk, Henrik Sattler 17–26
- 27–42 Quantity Promotions: Just More of the Same? Sonja Spürkmann Sonja Spürkmann 27–42
- 43–56 Turning Bias and Walking Patterns: Consumers' Orientation in a Discount Store Andrea Groeppel-Klein, Benedikt Bartmann Andrea Groeppel-Klein, Benedikt Bartmann 43–56

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