Kalyan Raman, Free Markets, Marketing and Society in:
Marketing ZFP , page 7 - 16
Available
- doi.org/10.15358/0344-1369-2009-JRM-1-7
- ISSN: 0344-1369
- ISSN online: 0344-1369
- Vahlen, München
Chapter Preview
- page 1–2 Titelei/Inhaltsverzeichnis
- page 3–6 EditorialLutz Hildebrandt
- page 7–56 Research Articles
- page 7–16 Free Markets, Marketing and Society Kalyan Raman
- page 17–26 Range Effects in Measuring Attribute Importance Karen Gedenk, Henrik Sattler
- page 27–42 Quantity Promotions: Just More of the Same? Sonja Spürkmann
- page 43–56 Turning Bias and Walking Patterns: Consumers' Orientation in a Discount Store Andrea Groeppel-Klein, Benedikt Bartmann