Marketing ZFP

Heribert Gierl; Andrea Gröppel-Klein; Lutz Hildebrandt; Hans Mühlbacher; Henrik Sattler; Udo Wagner; Joachim Zentes

doi:10.15358/0344-1369-2009-3

Marketing ZFP

Browse Volumes: Marketing ZFP

MAR Volume 31 (2009) Issue 3

No access

doi.org/10.15358/0344-1369-2009-3
ISSN: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

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Zusammenfassung

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Chapter Expand | CollapseAuthorsPage
1–154 Titelei/Inhaltsverzeichnis 1–154
155–158 Editorial Andrea Gröppel-Klein Andrea Gröppel-Klein 155–158
159–212 Abhandlungen 159–212
- 159–170 Determinanten und Verhaltensfolgen eines erhöhten Preisinteresses Dirk C. Moosmayer, Mark Wendlandt Dirk C. Moosmayer, Mark Wendlandt 159–170
- 171–182 Empirische Untersuchung zur Messung der Preiswahrnehmung mittels Pricesensitivity-Meter Holger Müller Holger Müller 171–182
- 183–196 Helden der Werbung? Frank Huber, Kai Vollhardt, Frederik Meyer Frank Huber, Kai Vollhardt, Frederik Meyer 183–196
- 197–212 Unternehmens- und Stakeholderkommunikation als Einflussfaktoren des Unternehmensmarkenimages Lars Fiedler, Jan U. Becker, Manfred Kirchgeorg Lars Fiedler, Jan U. Becker, Manfred Kirchgeorg 197–212

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