Marketing ZFP

Heribert Gierl; Andrea Gröppel-Klein; Lutz Hildebrandt; Hans Mühlbacher; Henrik Sattler; Udo Wagner; Joachim Zentes

doi:10.15358/0344-1369-2009-1

Marketing ZFP

Alle Ausgaben: Marketing ZFP

MAR Jahrgang 31 (2009) Heft 1

Kein Zugriff

doi.org/10.15358/0344-1369-2009-1
ISSN print: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

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Zusammenfassung

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Kapitel Ausklappen | EinklappenAutorenSeiten
1–2 Titelei/Inhaltsverzeichnis 1–2
3–6 Editorial Henrik Sattler Henrik Sattler 3–6
7–80 Abhandlungen 7–80
- 7–24 Marketinginnovativität Markus Beinert, Hermann Diller Markus Beinert, Hermann Diller 7–24
- 25–42 Generalisierte kanonische Zentroid-Plots Maik Eisenbeiß, Maurice Eschweiler Maik Eisenbeiß, Maurice Eschweiler 25–42
- 43–56 Die Rolle der Werbung in der internen Markenführung Sven Henkel, Daniel Wentzel, Torsten Tomczak Sven Henkel, Daniel Wentzel, Torsten Tomczak 43–56
- 57–80 Die Image- und Präferenzwirkung globaler Marken und ihre Determinanten Hans H. Bauer, Stefanie Exler, Stefanie Maurer, Martina Langenbein Hans H. Bauer, Stefanie Exler, Stefanie Maurer, Martina Langenbein 57–80

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