Marketing ZFP

Heribert Gierl; Andrea Gröppel-Klein; Lutz Hildebrandt; Hans Mühlbacher; Henrik Sattler; Udo Wagner; Joachim Zentes

doi:10.15358/0344-1369-2008-2

Marketing ZFP

Alle Ausgaben: Marketing ZFP

MAR Jahrgang 30 (2008) Heft 2

Kein Zugriff

doi.org/10.15358/0344-1369-2008-2
ISSN print: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

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Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Zusammenfassung

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Kapitel Ausklappen | EinklappenAutorenSeiten
1–68 Titelei/Inhaltsverzeichnis 1–68
69–130 Abhandlungen 69–130
- 69–76 Bestimmung von Mindeststichprobenumfängen bei Werbewirkungstests Wolfgang Barth, Eckart Bomsdorf, Uwe Kaletsch, Angela Knickel Wolfgang Barth, Eckart Bomsdorf, Uwe Kaletsch, Angela Knickel 69–76
- 77–92 Portfolio-Werbung zur Stärkung von Dachmarken - theoretische Grundl. und empirische Erkenntnisse Franz-Rudolf Esch, Susanne Goertz Franz-Rudolf Esch, Susanne Goertz 77–92
- 93–108 Messung der Markenstärke von Künstlermarken Michel Clement, Franziska Völckner, Nancy Granström, Tim van Dyk Michel Clement, Franziska Völckner, Nancy Granström, Tim van Dyk 93–108
- 109–130 Wirkung von Markenemotionen: Neuromarketing als neuer verhaltenswissenschaftlicher Zugang Franz-Rudolf Esch, Thorsten Möll, Christian Erich Elger, Carolin Neuhaus, Bernd Weber Franz-Rudolf Esch, Thorsten Möll, Christian Erich Elger, Carolin Neuhaus, Bernd Weber 109–130

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