Marketing ZFP

Heribert Gierl; Andrea Gröppel-Klein; Lutz Hildebrandt; Hans Mühlbacher; Henrik Sattler; Udo Wagner; Joachim Zentes

doi:10.15358/0344-1369-2007-4

Marketing ZFP

Alle Ausgaben: Marketing ZFP

MAR Jahrgang 29 (2007) Heft 4

Kein Zugriff

doi.org/10.15358/0344-1369-2007-4
ISSN print: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

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Zusammenfassung

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Kapitel Ausklappen | EinklappenAutorenSeiten
1–216 Titelei/Inhaltsverzeichnis 1–216
217–278 Abhandlungen 217–278
- 217–232 Wenn doppelt (nicht) besser hält: Kann die Wirkung von positiven Medienberichten über eine Marke durch Werbung verstärkt werden? Claas Christian Germelmann, Andrea Gröppel-Klein Claas Christian Germelmann, Andrea Gröppel-Klein 217–232
- 233–246 Kundenbindung durch Weiterempfehlung? Andreas Eggert, Sabrina Helm, Ina Garnefeld Andreas Eggert, Sabrina Helm, Ina Garnefeld 233–246
- 247–260 Integration qualitativer und quantitativer Forschungsmethoden Katharina J. Srnka Katharina J. Srnka 247–260
- 261–278 Markenbildung nach innen: Der Beitrag von Mitarbeiterauswahlprozessen beim Aufbau einer Unternehmensmarkenidentität Christine Vallaster Christine Vallaster 261–278

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