Marketing ZFP

Heribert Gierl; Andrea Gröppel-Klein; Lutz Hildebrandt; Hans Mühlbacher; Henrik Sattler; Udo Wagner; Joachim Zentes

doi:10.15358/0344-1369-2007-3

Marketing ZFP

Alle Ausgaben: Marketing ZFP

MAR Jahrgang 29 (2007) Heft 3

Kein Zugriff

doi.org/10.15358/0344-1369-2007-3
ISSN print: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

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Zusammenfassung

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Kapitel Ausklappen | EinklappenAutorenSeiten
1–144 Titelei/Inhaltsverzeichnis 1–144
145–214 Abhandlungen 145–214
- 145–162 Integration von Duftstoffen in die Kommunikation zur Stärkung von Effektivität und Effizienz des Markenaufbaus Franz-Rudolf Esch, Jan Eric Rempel Franz-Rudolf Esch, Jan Eric Rempel 145–162
- 163–180 Data Mining und Marketing am Beispiel der explorativen Warenkorbanalyse Thomas Reutterer, Michael Hahsler, Kurt Hornik Thomas Reutterer, Michael Hahsler, Kurt Hornik 163–180
- 181–194 Analyse der Zufriedenheit von Besuchern moderner Multifunktionsarenen Claudia Höck, Christian M. Ringle Claudia Höck, Christian M. Ringle 181–194
- 195–214 Die Planung neuer Tarife bei tele.ring mittels eines integrierten Segmentierungs-, Zielmarktfestlegungs- und Positionierungstools Martin Natter, Andreas Mild, Udo Wagner, Alfred Taudes Martin Natter, Andreas Mild, Udo Wagner, Alfred Taudes 195–214

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