Marketing ZFP

Heribert Gierl; Andrea Gröppel-Klein; Lutz Hildebrandt; Hans Mühlbacher; Henrik Sattler; Udo Wagner; Joachim Zentes

doi:10.15358/0344-1369-2007-2

Marketing ZFP

Alle Ausgaben: Marketing ZFP

MAR Jahrgang 29 (2007) Heft 2

Kein Zugriff

doi.org/10.15358/0344-1369-2007-2
ISSN print: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

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Zusammenfassung

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Kapitel Ausklappen | EinklappenAutorenSeiten
1–72 Titelei/Inhaltsverzeichnis 1–72
73–118 Abhandlungen 73–118
- 73–89 Die Wirkung irrelevanter Attribute in der Markenkommunikation Hans H. Bauer, Carmen-Maria Albrecht, Marcus M. Neumann, Tobias E. Haber Hans H. Bauer, Carmen-Maria Albrecht, Marcus M. Neumann, Tobias E. Haber 73–89
- 90–104 Sponsoringwirkung auf Einstellung und Kaufabsicht Frank Huber, Isabel Matthes Frank Huber, Isabel Matthes 90–104
- 105–118 Golden - i -: Konzeption und empirische Validitätsüberprüfung eines neuen Instrumentes zur Messung von Markenimages Mario Farsky, Felix Eggers Mario Farsky, Felix Eggers 105–118
119–142 Kontaktstudium 119–142
- Sind knappe Produkte attraktiver? Heribert Gierl, Michael Plantsch Heribert Gierl, Michael Plantsch

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