Marketing ZFP

Heribert Gierl; Andrea Gröppel-Klein; Lutz Hildebrandt; Hans Mühlbacher; Henrik Sattler; Udo Wagner; Joachim Zentes

doi:10.15358/0344-1369-2007-1

Marketing ZFP

Alle Ausgaben: Marketing ZFP

MAR Jahrgang 29 (2007) Heft 1

Kein Zugriff

doi.org/10.15358/0344-1369-2007-1
ISSN print: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

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Zusammenfassung

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Kapitel Ausklappen | EinklappenAutorenSeiten
Titelei/Inhaltsverzeichnis
4–7 Editorial Henrik Sattler Henrik Sattler 4–7
8–55 Abhandlungen 8–55
- 8–23 Messung von Zahlungsbereitschaften und ihr Einsatz für die Preisbündelung Sönke Albers, Jan Becker, Michel Clement, Dominik Papies, Holger Schneider Sönke Albers, Jan Becker, Michel Clement, Dominik Papies, Holger Schneider 8–23
- 24–40 Wahrgenommene Kundendiskriminierung in Dienstleistungsunternehmen Gianfranco Walsh Gianfranco Walsh 24–40
- 41–55 Die Wirkung der kontextbezogenen Verbundpräsentation auf die emotionale Produktbeurteilung Claus Ebster, Udo Wagner, Cora Bumberger Claus Ebster, Udo Wagner, Cora Bumberger 41–55
56–72 Neues aus Nachbargebieten 56–72
- Consumer Neuroscience Peter Kenning, Hilke Plassmann, Prof. Dr. Dieter Ahlert Peter Kenning, Hilke Plassmann, Prof. Dr. Dieter Ahlert

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