Marketing ZFP

Heribert Gierl; Andrea Gröppel-Klein; Lutz Hildebrandt; Hans Mühlbacher; Henrik Sattler; Udo Wagner; Joachim Zentes

doi:10.15358/0344-1369-2006-3

Marketing ZFP

Browse Volumes: Marketing ZFP

MAR Volume 28 (2006) Issue 3

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doi.org/10.15358/0344-1369-2006-3
ISSN: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

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Zusammenfassung

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Chapter Expand | CollapseAuthorsPage
1–150 Titelei/Inhaltsverzeichnis 1–150
151–154 Editorial Lutz Hildebrandt Lutz Hildebrandt 151–154
155–196 Abhandlungen 155–196
- 155–168 Der Einfluss der Medien auf die Wirkung emotionaler Werbung Sandra Diehl, Ralf Terlutter Sandra Diehl, Ralf Terlutter 155–168
- 169–182 Empirische Verallgemeinerung des Pioniervorteils? Alexander Himme Alexander Himme 169–182
- 183–196 Die Spezifikation und Identifikation formativer Messmodelle der Marketingforschung in Kovarianzstrukturanalysen Dirk Temme Dirk Temme 183–196
197–214 Kontaktstudium 197–214
- Hazard-Raten-Modelle im Marketing Marco Hüppelshäuser, Manfred Krafft, Edith Rüger Marco Hüppelshäuser, Manfred Krafft, Edith Rüger

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