Marketing ZFP

Heribert Gierl; Andrea Gröppel-Klein; Lutz Hildebrandt; Hans Mühlbacher; Henrik Sattler; Udo Wagner; Joachim Zentes

doi:10.15358/0344-1369-2006-2

Marketing ZFP

Alle Ausgaben: Marketing ZFP

MAR Jahrgang 28 (2006) Heft 2

Kein Zugriff

doi.org/10.15358/0344-1369-2006-2
ISSN print: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

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Zusammenfassung

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Kapitel Ausklappen | EinklappenAutorenSeiten
1–74 Titelei/Inhaltsverzeichnis 1–74
75–78 Editorial 75–78
79–134 Abhandlungen 79–134
- 79–98 Fehler des Quellengedächtnisses Christian Blümelhuber, Tobias Schnitzer Christian Blümelhuber, Tobias Schnitzer 79–98
- 99–115 Wirkung interaktiver Markenauftritte im Internet: Theoretische Grundlagen und empirische Ergebnisse Franz-Rudolf Esch, Greg Kiss Franz-Rudolf Esch, Greg Kiss 99–115
- 116–134 Dynamik von Kundenerwartungen im Dienstleistungsprozess Manfred Bruhn, Mark Richter, Dominik Georgi Manfred Bruhn, Mark Richter, Dominik Georgi 116–134
135–150 Kontaktstudium 135–150
- Lohnen sich Bonusprogramme? Hermann Diller, Steffen Müller Hermann Diller, Steffen Müller

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