Marketing ZFP

Heribert Gierl; Andrea Gröppel-Klein; Lutz Hildebrandt; Hans Mühlbacher; Henrik Sattler; Udo Wagner; Joachim Zentes

doi:10.15358/0344-1369-2005-4

Marketing ZFP

Browse Volumes: Marketing ZFP

MAR Volume 27 (2005) Issue 4

No access

doi.org/10.15358/0344-1369-2005-4
ISSN: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

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Zusammenfassung

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Chapter Expand | CollapseAuthorsPage
1–210 Titelei/Inhaltsverzeichnis 1–210
211–214 Editorial Lutz Hildebrandt Lutz Hildebrandt 211–214
215–271 Abhandlungen 215–271
- 215–236 Der Beitrag akustischer Reize zur integrierten Markenkommunikation Franz-Rudolf Esch, Simone Roth Franz-Rudolf Esch, Simone Roth 215–236
- 237–252 Optimale Absatzförderungsbudgets im vertikalen Marketing Marcus Kunter, Hartwig Steffenhagen Marcus Kunter, Hartwig Steffenhagen 237–252
- 253–262 Die Rolle von Replikationen in der Marketingwissenschaft Carsten Baumgarth, Heiner Evanschitzky Carsten Baumgarth, Heiner Evanschitzky 253–262
- 263–271 Die videogestützte Rekonstruktion kognitiver Prozesse beim Ladenbesuch Günter Silberer Günter Silberer 263–271
272–274 Marketing-Notizen 272–274
- Tagungsbericht Alexander Haas Alexander Haas

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