Marketing ZFP

Heribert Gierl; Andrea Gröppel-Klein; Lutz Hildebrandt; Hans Mühlbacher; Henrik Sattler; Udo Wagner; Joachim Zentes

doi:10.15358/0344-1369-2005-3

Marketing ZFP

Alle Ausgaben: Marketing ZFP

MAR Jahrgang 27 (2005) Heft 3

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doi.org/10.15358/0344-1369-2005-3
ISSN print: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

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Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Zusammenfassung

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Kapitel Ausklappen | EinklappenAutorenSeiten
1–150 Titelei/Inhaltsverzeichnis 1–150
151–154 Editorial Lutz Hildebrandt, Dirk Temme Lutz Hildebrandt, Dirk Temme 151–154
155–184 Abhandlungen 155–184
- 155–168 Investor Relations für Start-up-Unternehmen Tobias Kollmann Tobias Kollmann 155–168
- 169–184 Ein zweidimensionales Kundenbindungsmodell mit direkten und moderierenden Einflussvariablen Tomás Bayón, Florian von Wangenheim Tomás Bayón, Florian von Wangenheim 169–184
185–196 Forum 185–196
- Statische und dynamische Messungen des Preisempfindens Holger Müller Holger Müller
197–210 Kontaktstudium 197–210
- Funktion und Bedeutung von Marken-Audits im Rahmen des Marken-Controlling Thomas Jenner Thomas Jenner

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