Marketing ZFP

Heribert Gierl; Andrea Gröppel-Klein; Lutz Hildebrandt; Hans Mühlbacher; Henrik Sattler; Udo Wagner; Joachim Zentes

doi:10.15358/0344-1369-2005-2

Marketing ZFP

Alle Ausgaben: Marketing ZFP

MAR Jahrgang 27 (2005) Heft 2

Kein Zugriff

doi.org/10.15358/0344-1369-2005-2
ISSN print: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

Im Shop erwerben

Zusammenfassung

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Kapitel Ausklappen | EinklappenAutorenSeiten
1–74 Titelei/Inhaltsverzeichnis 1–74
75–78 Editorial Lutz Hildebrandt Lutz Hildebrandt 75–78
79–114 Abhandlungen 79–114
- 79–97 Anchoringeffekte bei der Urteilsbildung gegenüber Markenallianzen Franz-Rudolf Esch, Jörn Redler Franz-Rudolf Esch, Jörn Redler 79–97
- 98–114 Die Wirkung von Avataren im elektronischen Handel Hans H. Bauer, Marcus M. Neumann, Ralf Mäder Hans H. Bauer, Marcus M. Neumann, Ralf Mäder 98–114
115–146 Kontaktstudium 115–146
- 115–134 Die (R)Evolution des Customer Relationship Management Hajo Hippner Hajo Hippner 115–134
- 135–146 Von der Standardisierung zur Integration der internationalen Kommunikationspolitik Alexander Schwarz-Musch Alexander Schwarz-Musch 135–146
147–150 Marketing-Notizen 147–150
- Tagungsbericht Christine Ebling Christine Ebling

Durchsuchen Sie das Werk

Geben Sie ein Keyword in die Suchleiste ein