Marketing ZFP

Heribert Gierl; Andrea Gröppel-Klein; Lutz Hildebrandt; Hans Mühlbacher; Henrik Sattler; Udo Wagner; Joachim Zentes

doi:10.15358/0344-1369-2005-1

Marketing ZFP

Alle Ausgaben: Marketing ZFP

MAR Jahrgang 27 (2005) Heft 1

Kein Zugriff

doi.org/10.15358/0344-1369-2005-1
ISSN print: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

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Zusammenfassung

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Kapitel Ausklappen | EinklappenAutorenSeiten
1–2 Titelei/Inhaltsverzeichnis 1–2
3–6 Editorial Lutz Hildebrandt Lutz Hildebrandt 3–6
7–70 Abhandlungen 7–70
- 7–23 Wirkung von Streaming Media-Werbung Günter Silberer, Jan-Frederik Engelhardt, Jens Fedor Deiters Günter Silberer, Jan-Frederik Engelhardt, Jens Fedor Deiters 7–23
- 24–40 Vertrauen durch Reputation Sabine Einwiller, Andreas Herrmann, Diana Ingenhoff Sabine Einwiller, Andreas Herrmann, Diana Ingenhoff 24–40
- 41–54 Die Identifizierung von eMavens auf Internet-Musik-Sites Gianfranco Walsh, Klaus-Peter Wiedmann, Tobias Frenzel, Carsten Duvenhorst Gianfranco Walsh, Klaus-Peter Wiedmann, Tobias Frenzel, Carsten Duvenhorst 41–54
- 55–70 Entwicklung und Validierung einer Skala zur Messung von Consumer Sophistication Nicola E. Sauer Nicola E. Sauer 55–70
71–74 Marketing-Notizen 71–74
- Tagungsbericht Alexander Haas Alexander Haas

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