Marketing ZFP

Heribert Gierl; Andrea Gröppel-Klein; Lutz Hildebrandt; Hans Mühlbacher; Henrik Sattler; Udo Wagner; Joachim Zentes

doi:10.15358/0344-1369-2004-4

Marketing ZFP

Alle Ausgaben: Marketing ZFP

MAR Jahrgang 26 (2004) Heft 4

Kein Zugriff

doi.org/10.15358/0344-1369-2004-4
ISSN print: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

Im Shop erwerben

Zusammenfassung

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Kapitel Ausklappen | EinklappenAutorenSeiten
1–264 Titelei/Inhaltsverzeichnis 1–264
265–268 Editorial Joachim Zentes Joachim Zentes 265–268
269–330 Abhandlungen 269–330
- 269–281 Markterfolg durch integratives Multichannel-Marketing Kai Adolphs Kai Adolphs 269–281
- 282–294 Interne Servicebarometer als Instrument interner Kundenorientierung Manfred Bruhn Manfred Bruhn 282–294
- 295–315 Beziehungsanalyse in Verkaufsgesprächen Thomas Angerer Thomas Angerer 295–315
- 316–330 Wie reagieren Kunden auf Preiserhöhungen? Christian Homburg, Nicole Koschate Christian Homburg, Nicole Koschate 316–330
331–368 Forum 331–368
- 331–344 Unternehmen vor öffentlichen Auseinandersetzungen: Öffentlichkeitsarbeit als Erfolgsfaktor in der B2B-Kommunikation Sigrid Bekmeier-Feuerhahn, Peter Weinberg Sigrid Bekmeier-Feuerhahn, Peter Weinberg 331–344
- 345–368 Entwicklungslinien des Marketing in Deutschland: 25 Jahre im Spiegel der Zeitschrift "Marketing ZFP" Erika Leischner Erika Leischner 345–368

Durchsuchen Sie das Werk

Geben Sie ein Keyword in die Suchleiste ein