Marketing ZFP

Heribert Gierl; Andrea Gröppel-Klein; Lutz Hildebrandt; Hans Mühlbacher; Henrik Sattler; Udo Wagner; Joachim Zentes

doi:10.15358/0344-1369-2004-3

Marketing ZFP

Alle Ausgaben: Marketing ZFP

MAR Jahrgang 26 (2004) Heft 3

Kein Zugriff

doi.org/10.15358/0344-1369-2004-3
ISSN print: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

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Zusammenfassung

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Kapitel Ausklappen | EinklappenAutorenSeiten
1–176 Titelei/Inhaltsverzeichnis 1–176
177–180 Editorial Hermann Diller Hermann Diller 177–180
181–258 Abhandlungen 181–258
- 181–198 Werbeallianzen zwischen eigenständigen etablierten Marken Heribert Gierl, Julia Koncz Heribert Gierl, Julia Koncz 181–198
- 199–214 Wirkungen von Drehbanden als innovative Form der Bandenwerbung Matthias Sander Matthias Sander 199–214
- 215–228 Anbieterflexibilität in Dienstleistungsbeziehungen Björn Sven Ivens Björn Sven Ivens 215–228
- 229–246 Zur (Un-)Vereinbarkeit von Marketing und Kirche Dieter K. Tscheulin, Martin Dietrich Dieter K. Tscheulin, Martin Dietrich 229–246
- 247–258 Erhebung von Zahlungsbereitschaften für Ökostrom Roland Menges, Carsten Schröder, Stefan Traub Roland Menges, Carsten Schröder, Stefan Traub 247–258
259–264 Marketing-Notizen 259–264
- Tagungsberichte Björn Ivens, Sabine Möller Björn Ivens, Sabine Möller

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