Marketing ZFP

Heribert Gierl; Andrea Gröppel-Klein; Lutz Hildebrandt; Hans Mühlbacher; Henrik Sattler; Udo Wagner; Joachim Zentes

doi:10.15358/0344-1369-2004-2

Marketing ZFP

Alle Ausgaben: Marketing ZFP

MAR Jahrgang 26 (2004) Heft 2

Kein Zugriff

doi.org/10.15358/0344-1369-2004-2
ISSN print: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

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Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Zusammenfassung

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Kapitel Ausklappen | EinklappenAutorenSeiten
1–90 Titelei/Inhaltsverzeichnis 1–90
91–94 Editorial Hans H. Bauer Hans H. Bauer 91–94
95–140 Abhandlungen 95–140
- 95–108 Effekte qualitätsbezogener Zusatzinformationen über Websites auf die Beurteilung von Produkten Heribert Gierl, Silke Bambauer Heribert Gierl, Silke Bambauer 95–108
- 109–120 Reiseverkaufsfernsehen als neuer Distributionskanal im Tourismus Klaus-Peter Wiedmann, Gianfranco Walsh, David L. Adam, Alexander Klee Klaus-Peter Wiedmann, Gianfranco Walsh, David L. Adam, Alexander Klee 109–120
- 121–140 Die Nutzung probabilistischer Potenzialmodelle zur verkaufsstellenspezifischen Marktpotenzialprognose Thomas Dobbelstein Thomas Dobbelstein 121–140
141–158 Forum 141–158
- Strukturen und Entwicklungslinien der Marketingforschung Stefan Roth, Markus Gmür Stefan Roth, Markus Gmür
159–173 Kontaktstudium 159–173
- Marketing für Beratungsleistungen Kurt Jeschke Kurt Jeschke
174–178 Marketing-Notizen 174–178
- Tagungsbericht Alexander Haas Alexander Haas

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