Marketing ZFP

Heribert Gierl; Andrea Gröppel-Klein; Lutz Hildebrandt; Hans Mühlbacher; Henrik Sattler; Udo Wagner; Joachim Zentes

doi:10.15358/0344-1369-2004-1

Marketing ZFP

Alle Ausgaben: Marketing ZFP

MAR Jahrgang 26 (2004) Heft 1

Kein Zugriff

doi.org/10.15358/0344-1369-2004-1
ISSN print: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

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Zusammenfassung

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Kapitel Ausklappen | EinklappenAutorenSeiten
1–2 Titelei/Inhaltsverzeichnis 1–2
3–6 Editorial Bernd Stauss Bernd Stauss 3–6
7–70 Abhandlungen 7–70
- 7–24 Integriertes Branding neuer Marken Tobias Langner, Franz-Rudolf Esch Tobias Langner, Franz-Rudolf Esch 7–24
- 25–42 Einflussgrößen des Kundenrückgewinnungserfolgs Christian Homburg, Frank Sieben, Ruth Stock Christian Homburg, Frank Sieben, Ruth Stock 25–42
- 43–54 Strategische Flexibilität als Determinante des Marktwertes von Unternehmen Christoph Burmann, Heribert Meffert Christoph Burmann, Heribert Meffert 43–54
- 55–70 Werbewirkung von Website-Elementen Heribert Gierl, Silke Bambauer Heribert Gierl, Silke Bambauer 55–70
71–80 Forum 71–80
- Der Streit um die Vormachtstellung von Marketing und Public Relations in der Unternehmenskommunikation - Eine unendliche Geschichte? Manfred Bruhn, Grit Mareike Ahlers Manfred Bruhn, Grit Mareike Ahlers
81–85 Literatur 81–85
86–90 Marketing-Notizen 86–90
- Tagungsberichte Beate Dahlke, Björn Sven Ivens Beate Dahlke, Björn Sven Ivens

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