Marketing ZFP

Heribert Gierl; Andrea Gröppel-Klein; Lutz Hildebrandt; Hans Mühlbacher; Henrik Sattler; Udo Wagner; Joachim Zentes

doi:10.15358/0344-1369-2003-4

Marketing ZFP

Alle Ausgaben: Marketing ZFP

MAR Jahrgang 25 (2003) Heft 4

Kein Zugriff

doi.org/10.15358/0344-1369-2003-4
ISSN print: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

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Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Zusammenfassung

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Kapitel Ausklappen | EinklappenAutorenSeiten
1–222 Titelei/Inhaltsverzeichnis 1–222
223–226 Editorial Christian Homburg Christian Homburg 223–226
227–256 Abhandlungen 227–256
- 227–242 Determinanten der Wirkung von Online-Markenkommunikation Hans H. Bauer, Ralf Mäder, Christian Fischer Hans H. Bauer, Ralf Mäder, Christian Fischer 227–242
- 243–256 Regalmanagement mit Hilfe Evolutionärer Algorithmen Stephan Zielke Stephan Zielke 243–256
257–272 Forum 257–272
- Die Bedeutung von Inhibitoren im Adoptionsprozess technologiebasierter Self-Service-Innovationen Ann-Kathrin Harms Ann-Kathrin Harms
273–288 Neues aus Nachbargebieten 273–288
- Repräsentativitätsheuristik und Werbewirkung: Die Bedeutung von Ratings und Performance-Charts in der Werbung für Investmentfonds Jenny Jordan Jenny Jordan
289–295 Literatur 289–295
296–296 Marketing-Notizen 296–296
- Tagungsbericht Sven Künzel Sven Künzel

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