Marketing ZFP

Heribert Gierl; Andrea Gröppel-Klein; Lutz Hildebrandt; Hans Mühlbacher; Henrik Sattler; Udo Wagner; Joachim Zentes

doi:10.15358/0344-1369-2003-3

Marketing ZFP

Alle Ausgaben: Marketing ZFP

MAR Jahrgang 25 (2003) Heft 3

Kein Zugriff

doi.org/10.15358/0344-1369-2003-3
ISSN print: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

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Zusammenfassung

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Kapitel Ausklappen | EinklappenAutorenSeiten
1–142 Titelei/Inhaltsverzeichnis 1–142
143–146 Editorial Joachim Zentes Joachim Zentes 143–146
147–182 Abhandlungen 147–182
- 147–168 Erfolgsfaktoren von Markentransfers Henrik Sattler, Franziska Völckner, Grit Zatloukal Henrik Sattler, Franziska Völckner, Grit Zatloukal 147–168
- 169–182 Öko-Marketing in Europa Frank-Martin Belz Frank-Martin Belz 169–182
183–200 Forum 183–200
- Risikowahrnehmung und Kaufverhalten im Internet Hans H. Bauer, Nicola E. Sauer, Stefanie Becker Hans H. Bauer, Nicola E. Sauer, Stefanie Becker
201–212 Neues aus Nachbargebieten 201–212
- Category Logistics Marion Steven, Rolf Krüger Marion Steven, Rolf Krüger
213–217 Literatur 213–217
218–220 Arbeitspapier- und Dissertations-Report 218–220

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