Marketing ZFP

Heribert Gierl; Andrea Gröppel-Klein; Lutz Hildebrandt; Hans Mühlbacher; Henrik Sattler; Udo Wagner; Joachim Zentes

doi:10.15358/0344-1369-2003-2

Marketing ZFP

Alle Ausgaben: Marketing ZFP

MAR Jahrgang 25 (2003) Heft 2

Kein Zugriff

doi.org/10.15358/0344-1369-2003-2
ISSN print: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

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Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Zusammenfassung

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Kapitel Ausklappen | EinklappenAutorenSeiten
1–78 Titelei/Inhaltsverzeichnis 1–78
79–82 Editorial Lutz Hildebrandt Lutz Hildebrandt 79–82
83–118 Abhandlungen 83–118
- 83–98 Kundenintegrations-Kompetenz Frank Jacob Frank Jacob 83–98
- 99–106 Die Wirkung kongruenten Duftes auf die Stimmung des Konsumenten am Point of Sale Claus Ebster, Marlies Jandrisits Claus Ebster, Marlies Jandrisits 99–106
- 107–118 Konsumentenverhalten in Kulturinstitutionen Ralf Terlutter Ralf Terlutter 107–118
119–131 Forum 119–131
- Identifikation und Auswahl von Zielgruppen im E-Commerce Michael Lingenfelder, Peter Loevenich Michael Lingenfelder, Peter Loevenich
132–135 Literatur 132–135
136–140 Arbeitspapier- und Dissertations-Report 136–140

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