Marketing ZFP

Heribert Gierl; Andrea Gröppel-Klein; Lutz Hildebrandt; Hans Mühlbacher; Henrik Sattler; Udo Wagner; Joachim Zentes

doi:10.15358/0344-1369-2003-1

Marketing ZFP

Alle Ausgaben: Marketing ZFP

MAR Jahrgang 25 (2003) Heft 1

Kein Zugriff

doi.org/10.15358/0344-1369-2003-1
ISSN print: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

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Zusammenfassung

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Kapitel Ausklappen | EinklappenAutorenSeiten
1–2 Titelei/Inhaltsverzeichnis 1–2
3–6 Editorial Peter Weinberg Peter Weinberg 3–6
7–24 Abhandlungen 7–24
- Methodik des Customer Profiling im E-Commerce Klaus-Peter Wiedmann, Holger Buxel Klaus-Peter Wiedmann, Holger Buxel
25–50 Forum 25–50
- 25–34 Die Eignung des Flow-Ansatzes zur Wirkungsanalyse von Marketing-Events Jan Drengner, Cornelia Zanger Jan Drengner, Cornelia Zanger 25–34
- 35–50 Prognose der Relevanz, Erfolgsfaktoren und Konsequenzen von elektronischen Business-to-Business Marktplätzen Hartmut H. Holzmüller, Jan Schlüchter Hartmut H. Holzmüller, Jan Schlüchter 35–50
51–70 Neues aus Nachbargebieten 51–70
- Evolutorische Spieltheorie und Marketing Stefan Roth Stefan Roth
71–74 Literatur 71–74
75–76 Arbeitspapier- und Dissertations-Report 75–76

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