Marketing ZFP

Heribert Gierl; Andrea Gröppel-Klein; Lutz Hildebrandt; Hans Mühlbacher; Henrik Sattler; Udo Wagner; Joachim Zentes

doi:10.15358/0344-1369-2002-4

Marketing ZFP

Alle Ausgaben: Marketing ZFP

MAR Jahrgang 24 (2002) Heft 4

Kein Zugriff

doi.org/10.15358/0344-1369-2002-4
ISSN print: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

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Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Zusammenfassung

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Kapitel Ausklappen | EinklappenAutorenSeiten
1–234 Titelei/Inhaltsverzeichnis 1–234
235–238 Editorial Bernd Stauss Bernd Stauss 235–238
239–292 Abhandlungen 239–292
- 239–252 Schwachstellen in Marketingprozessen Hermann Diller, Jörg Saatkamp Hermann Diller, Jörg Saatkamp 239–252
- 253–264 Einflussgrößen der Dienstleistungsorientierung von Industriegüterunternehmen Christian Homburg, Martin Faßnacht, Christof Günther Christian Homburg, Martin Faßnacht, Christof Günther 253–264
- 265–276 Internetspiele als Marketinginstrument für Low-Involvement Produkte Hans H. Bauer, Mark Grether, Corinna Sattler Hans H. Bauer, Mark Grether, Corinna Sattler 265–276
- 277–292 Konzeptualisierung und Operationalisierung des Markenwerts von Einkaufsstätten Dirk Morschett Dirk Morschett 277–292
293–299 Literatur 293–299
300–300 Marketing-Notizen 300–300
- Tagungsberichte Björn Sven Ivens Björn Sven Ivens

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