Marketing ZFP

Heribert Gierl; Andrea Gröppel-Klein; Lutz Hildebrandt; Hans Mühlbacher; Henrik Sattler; Udo Wagner; Joachim Zentes

doi:10.15358/0344-1369-2002-3

Marketing ZFP

Alle Ausgaben: Marketing ZFP

MAR Jahrgang 24 (2002) Heft 3

Kein Zugriff

doi.org/10.15358/0344-1369-2002-3
ISSN print: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

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Zusammenfassung

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Kapitel Ausklappen | EinklappenAutorenSeiten
1–158 Titelei/Inhaltsverzeichnis 1–158
159–162 Editorial Bernd Stauss Bernd Stauss 159–162
163–206 Abhandlungen 163–206
- 163–180 Stimmung und Werbewirkung Heribert Gierl Heribert Gierl 163–180
- 181–194 Der Einfluss von persönlicher Kommunikation auf Kundenzufriedenheit, Kundenbindung und Weiterempfehlungsverhalten Florian v. Wangenheim, Tomás Bayón, Lars Weber Florian v. Wangenheim, Tomás Bayón, Lars Weber 181–194
- 195–206 Der Einfluss elektronischer Medien auf Geschäftsbeziehungen Andreas Eggert Andreas Eggert 195–206
207–224 Forum 207–224
- E-Commerce-relevante Verhaltensmuster als Herausforderung für das Marketing Gianfranco Walsh, Tobias Frenzel, Klaus-Peter Wiedmann Gianfranco Walsh, Tobias Frenzel, Klaus-Peter Wiedmann
225–232 Literatur 225–232
- Tagungsbericht Matthias Gouthier, Matthias Gouthier Matthias Gouthier, Matthias Gouthier

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