Marketing ZFP

Heribert Gierl; Andrea Gröppel-Klein; Lutz Hildebrandt; Hans Mühlbacher; Henrik Sattler; Udo Wagner; Joachim Zentes

doi:10.15358/0344-1369-2002-2

Marketing ZFP

Alle Ausgaben: Marketing ZFP

MAR Jahrgang 24 (2002) Heft 2

Kein Zugriff

doi.org/10.15358/0344-1369-2002-2
ISSN print: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

Im Shop erwerben

Zusammenfassung

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Kapitel Ausklappen | EinklappenAutorenSeiten
1–90 Titelei/Inhaltsverzeichnis 1–90
91–94 Editorial Bernd Stauss Bernd Stauss 91–94
95–110 Abhandlungen 95–110
- Wenn Konsumenten verwirrt sind Gianfranco Walsh, Thorsten Hennig-Thurau Gianfranco Walsh, Thorsten Hennig-Thurau
111–122 Forum 111–122
- Gruppengütermarketing Markus Voeth Markus Voeth
123–138 Neues aus Nachbargebieten 123–138
- Führungsverhalten als Einflussgröße der Kundenorientierung von Mitarbeitern: Ein dreidimensionales Konzept Christian Homburg, Ruth Stock Christian Homburg, Ruth Stock
139–146 Kontaktstudium 139–146
- Repräsentativität von Stichproben Peter von der Lippe, Andreas Kladroba Peter von der Lippe, Andreas Kladroba
147–153 Literatur 147–153
154–155 Marketing-Notizen 154–155
- Tagungsbericht Michael Ehret Michael Ehret

Durchsuchen Sie das Werk

Geben Sie ein Keyword in die Suchleiste ein