Marketing ZFP

Heribert Gierl; Andrea Gröppel-Klein; Lutz Hildebrandt; Hans Mühlbacher; Henrik Sattler; Udo Wagner; Joachim Zentes

doi:10.15358/0344-1369-2002-1

Marketing ZFP

Alle Ausgaben: Marketing ZFP

MAR Jahrgang 24 (2002) Heft 1

Kein Zugriff

doi.org/10.15358/0344-1369-2002-1
ISSN print: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

Im Shop erwerben

Zusammenfassung

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Kapitel Ausklappen | EinklappenAutorenSeiten
1–2 Titelei/Inhaltsverzeichnis 1–2
3–6 Editorial Bernd Stauss Bernd Stauss 3–6
7–66 Abhandlungen 7–66
- 7–26 Die Erschließung von Kundenpotenzialen durch Cross-Selling: Konzeptionelle Grundlagen und empirische Ergebnisse Christian Homburg, Heiko Schäfer Christian Homburg, Heiko Schäfer 7–26
- 27–48 Marketing-Erfolgsfaktoren für F&E-Dienstleister - Ergebnisse einer empirischen Analyse Mathias Rüdiger Mathias Rüdiger 27–48
- 49–66 Eine Skala zur Identifikation zufriedener, indifferenter und unzufriedener Kunden Heribert Gierl, Boris Bartikowski Heribert Gierl, Boris Bartikowski 49–66
67–79 Kontaktstudium 67–79
- Messung und Wirkung von Strategieveränderungen Christoph Burmann Christoph Burmann
80–87 Literatur 80–87
88–88 Marketing-Notizen 88–88
- Tagungsberichte Georg Fassott Georg Fassott
- Best Paper Award-Auszeichnung

Durchsuchen Sie das Werk

Geben Sie ein Keyword in die Suchleiste ein