Marketing ZFP

Heribert Gierl; Andrea Gröppel-Klein; Lutz Hildebrandt; Hans Mühlbacher; Henrik Sattler; Udo Wagner; Joachim Zentes

doi:10.15358/0344-1369-2001-4

Marketing ZFP

Alle Ausgaben: Marketing ZFP

MAR Jahrgang 23 (2001) Heft 4

Kein Zugriff

doi.org/10.15358/0344-1369-2001-4
ISSN print: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

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Zusammenfassung

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Kapitel Ausklappen | EinklappenAutorenSeiten
1–218 Titelei/Inhaltsverzeichnis 1–218
219–222 Editorial Hans H. Bauer Hans H. Bauer 219–222
223–252 Abhandlungen 223–252
- 223–235 Der Kaufentscheidungsstil von Konsumenten als Grundlage der Marktsegmentierung Gianfranco Walsh, Thorsten Hennig-Thurau Gianfranco Walsh, Thorsten Hennig-Thurau 223–235
- 236–252 Die wahrgenommene Dynamik des Kommunikators und Einstellungen der Rezipienten Heribert Gierl, Sandra Praxmarer Heribert Gierl, Sandra Praxmarer 236–252
253–268 Forum 253–268
- Ursachen und Konsequenzen der Abhängigkeitsverhältnisse zwischen Markenartikelindustrie und Handel Rainer Olbrich Rainer Olbrich
269–276 Neues aus Nachbargebieten 269–276
- Data Warehousing und Data Mining aus Sicht des deutschen Datenschutzrechts Andreas Kladroba Andreas Kladroba
277–286 Literatur 277–286
287–288 Marketing-Notizen 287–288
- Tagungsberichte Sven Künzel, Björn Sven Ivens Sven Künzel, Björn Sven Ivens

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