Marketing ZFP

Heribert Gierl; Andrea Gröppel-Klein; Lutz Hildebrandt; Hans Mühlbacher; Henrik Sattler; Udo Wagner; Joachim Zentes

doi:10.15358/0344-1369-2001-3

Marketing ZFP

Alle Ausgaben: Marketing ZFP

MAR Jahrgang 23 (2001) Heft 3

Kein Zugriff

doi.org/10.15358/0344-1369-2001-3
ISSN print: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

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Zusammenfassung

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Kapitel Ausklappen | EinklappenAutorenSeiten
1–154 Titelei/Inhaltsverzeichnis 1–154
155–158 Editorial Bernd Stauss Bernd Stauss 155–158
159–198 Abhandlungen 159–198
- 159–167 Endverbraucherpreisbildung bei Efficient Consumer Response und Category Management Adrienne Cansier Adrienne Cansier 159–167
- 168–187 Effekte von Inzahlungnahme-Angeboten auf die Ersatzkaufabsicht Heribert Gierl, Stefan Stumpp Heribert Gierl, Stefan Stumpp 168–187
- 188–198 Konsumentscheidungen bei Vertrauenseigenschaften Tino Bech-Larsen, Klaus G. Grunert Tino Bech-Larsen, Klaus G. Grunert 188–198
199–208 Kontaktstudium 199–208
- Meinungsführerschaft und Persuasion Bertram Gawronski, Hans-Peter Erb Bertram Gawronski, Hans-Peter Erb
209–214 Literatur 209–214
215–216 Marketing-Notizen 215–216
- Tagungsbericht Claudia Kreipl Claudia Kreipl

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