Marketing ZFP

Heribert Gierl; Andrea Gröppel-Klein; Lutz Hildebrandt; Hans Mühlbacher; Henrik Sattler; Udo Wagner; Joachim Zentes

doi:10.15358/0344-1369-2001-2

Marketing ZFP

Alle Ausgaben: Marketing ZFP

MAR Jahrgang 23 (2001) Heft 2

Kein Zugriff

doi.org/10.15358/0344-1369-2001-2
ISSN print: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

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Zusammenfassung

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Kapitel Ausklappen | EinklappenAutorenSeiten
1–78 Titelei/Inhaltsverzeichnis 1–78
79–82 Editorial Hermann Diller Hermann Diller 79–82
83–116 Abhandlungen 83–116
- 83–99 Konsumentenverwirrtheit Klaus-Peter Wiedmann, Gianfranco Walsh, und Alexander Klee Klaus-Peter Wiedmann, Gianfranco Walsh, und Alexander Klee 83–99
- 100–116 Kundengerechte Sortimentsgliederungen am Point of Sale Stephan Zielke Stephan Zielke 100–116
117–128 Forum 117–128
- Gewinnspiele im Internet Karen Gedenk, Stefanie Rudek, Maik-Henrik Teichmann Karen Gedenk, Stefanie Rudek, Maik-Henrik Teichmann
129–142 Kontaktstudium 129–142
- Clusteranalyse mittels SOFM Heribert Gierl, Stefan Schwanenberg Heribert Gierl, Stefan Schwanenberg
143–148 Literatur 143–148
149–151 Marketing-Notizen 149–151
- Tagungsbericht Björn Sven Ivens Björn Sven Ivens

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