Marketing ZFP

Heribert Gierl; Andrea Gröppel-Klein; Lutz Hildebrandt; Hans Mühlbacher; Henrik Sattler; Udo Wagner; Joachim Zentes

doi:10.15358/0344-1369-2001-1

Marketing ZFP

Alle Ausgaben: Marketing ZFP

MAR Jahrgang 23 (2001) Heft 1

Kein Zugriff

doi.org/10.15358/0344-1369-2001-1
ISSN print: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

Im Shop erwerben

Zusammenfassung

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Kapitel Ausklappen | EinklappenAutorenSeiten
1–2 Titelei/Inhaltsverzeichnis 1–2
3–4 Editorial Bernd Stauss Bernd Stauss 3–4
5–30 Abhandlungen 5–30
- 5–16 Markenloyalität durch Markenpersönlichkeit Frank Huber, Andreas Herrmann, Michaela Weis Frank Huber, Andreas Herrmann, Michaela Weis 5–16
- 17–30 Nutzerverhalten in elektronischen Medien Hans H. Bauer, Mark Grether, Ulrike Borrmann Hans H. Bauer, Mark Grether, Ulrike Borrmann 17–30
31–44 Forum 31–44
- Praxiskrise der Marketinglehre Achim Spiller Achim Spiller
45–58 Neues aus Nachbargebieten 45–58
- Zielorientierte Führung in der Marktforschung Jens Grundei Jens Grundei
59–72 Literatur 59–72
73–76 Marketing-Notizen 73–76
- Tagungsberichte Nicola Sauer, Andreas Eggert, Björn Sven Ivens, Mark Grether Nicola Sauer, Andreas Eggert, Björn Sven Ivens, Mark Grether

Durchsuchen Sie das Werk

Geben Sie ein Keyword in die Suchleiste ein