Marketing ZFP

doi:10.15358/0344-1369-2000-4

Marketing ZFP

Alle Ausgaben: Marketing ZFP

MAR Jahrgang 22 (2000) Heft 4

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doi.org/10.15358/0344-1369-2000-4
ISSN print: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

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Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Zusammenfassung

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Kapitel Ausklappen | EinklappenAutorenSeiten
269–270 Titelei/Inhaltsverzeichnis 269–270
271–272 Editorial 271–272
273–342 Abhandlungen 273–342
- 273–296 Erklärung und Beeinflussung von Referenzniveaus Heribert Gierl, Stefan Stumpp Heribert Gierl, Stefan Stumpp 273–296
- 297–312 Das Verkaufverhalten von Konsumenten. Eine empirische Analyse in Bezug auf gebrauchte Fernsehapparate Martin Ohlwein Martin Ohlwein 297–312
- 313–326 Monetäre Konsequenzen von Sponsoring. Ein Schätzverfahren zur Beurteilung Matthias Koth Matthias Koth 313–326
- 327–342 Organisation der Marktforschung Jens Grundei Jens Grundei 327–342
343–347 Literatur 343–347
- 343–345 Zeitschriftenauswertung 343–345
- 346–347 Arbeitspapier- und Dissertations-Report 346–347
348–350 Marketing-Notizen 348–350
- Tagungsberichte

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