Marketing ZFP
Zusammenfassung
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
Abstract
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
- Kapitel Ausklappen | EinklappenSeiten
- 181–182 Titelei/Inhaltsverzeichnis 181–182
- 183–184 Editorial 183–184
- 185–226 Abhandlungen 185–226
- 185–196 Kundenerwartungen als Steuerungsgröße. Konzept, empirische Ergebnisse und Ansätze eines Erwartungsmanagements 185–196
- 197–207 Neue Gütezeichen als Qualitätssignale 197–207
- 208–226 Konzeptualisierung und Operationalisierung der Patientenzufriedenheit mit stationärer Versorgung. Entwicklung multiattributiver Messinstrumente für Krankenhäuser und Rehabilitationseinrichtungen 208–226
- 227–240 Kontaktstudium 227–240
- Das Latent-Ciass Verfahren zur Segmentierung von wahlbasierten Conjoint-Daten. Befunde einer empirischen Anwendung
- 241–256 Forum 241–256
- Warum wir ins Kino gehen : Erfolgsfaktoren von Kinofilmen
- 257–265 Literatur 257–265
- 257–262 Zeitschriftenauswertung 257–262
- 263–265 Arbeitspapier- und Dissertations-Report 263–265
- 266–268 Marketing-Notizen 266–268
- Tagungsbericht
