Marketing ZFP
Zusammenfassung
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
Abstract
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
- Kapitel Ausklappen | EinklappenSeiten
- 105–106 Titelei/Inhaltsverzeichnis 105–106
- 107–108 Editorial 107–108
- 109–144 Abhandlungen 109–144
- 109–118 Marketingimplementierung durch "Counter-Cultures" 109–118
- 119–130 Konzeptualisierung und Oparationalisierung der Kundenbindung aus Kundensicht 119–130
- 131–144 Kundenzufriedenheit durch Preisfairness 131–144
- 145–160 Kontaktstudium 145–160
- Auswirkungen von Verfahrensalternativen bei der Erhebung von Präferenzurteilen
- 161–172 Forum 161–172
- Multimediale versus traditionelle Conjoint-Analysen. Ein empirischer Vergleich alternativer Produktpräsentationsformen
- 173–180 Literatur 173–180
- 173–179 Zeitschriftenauswertung 173–179
- 180–180 Arbeitspapier- und Dissertations-Report 180–180
