Marketing ZFP
Zusammenfassung
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
Abstract
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
- Kapitel Ausklappen | EinklappenSeiten
- 263–264 Titelei/Inhaltsverzeichnis 263–264
- 265–266 Editorial 265–266
- 267–312 Abhandlungen 267–312
- 267–283 Der Beziehungspromotor : Gestalter erfolgreicher Geschäftsbeziehungen. Eine theoretische und empirische Analyse 267–283
- 284–296 Perspektivenwechsel bei Dienstleistungsunternehmen mit multiplen Kundenkontakten 284–296
- 297–312 Sozialkompetenz als vernachlässigter Untersuchungsgegenstand des (Dienstleistungs-)Marketing. Einsatzmöglichkelten und Konzeptualisierung 297–312
- 313–328 Kontaktstudium 313–328
- Möglichkeiten zur Analyse dreimodaler Daten für die Marktforschung mit Komponentenanalysen
- 329–342 Forum 329–342
- Explorative Lösungsansätze zur Beurteilung des Leistungsspektrums von Versandhandelsbetrieben auf der Basis von Conjoint- und Clusteranalysen
- 343–350 Literatur 343–350
- Zeitschriftenauswertung
