Marketing ZFP
Zusammenfassung
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
Abstract
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
- Kapitel Ausklappen | EinklappenSeiten
- 91–92 Titelei/Inhaltsverzeichnis 91–92
- 93–94 Editorial 93–94
- 95–130 Abhandlungen 95–130
- 95–104 Ausprägungen und Determinanten der zunehmenden Convenienceorientierung von Konsumenten 95–104
- 105–120 Der Einfluß der Ausgabe unentgeltlicher Produktproben auf das "variety-seeking-behavior" 105–120
- 121–130 Der Einfluß von Kontrollüberzeugungen und globalen Einstellungen auf das umweltbewußte Konsumentenverhalten 121–130
- 131–148 Kontaktstudium 131–148
- Die Stimmung als Werbewirkungsfaktor
- 149–160 Forum 149–160
- Uberlegungen zum strategischen Wandel in der Markenführung
- 161–174 Literatur 161–174
- 161–171 Zeitschriftenauswertung 161–171
- 172–174 Arbeitspapier- und Dissertations-Report 172–174
