Marketing ZFP
Zusammenfassung
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
Abstract
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
- Kapitel Ausklappen | EinklappenSeiten
- 221–222 Titelei/Inhaltsverzeichnis 221–222
- 223–224 Editorial 223–224
- 225–254 Abhandlungen 225–254
- 225–236 Empirische Forschung und die Erfolgsmessung von Strategien 225–236
- 237–244 Der Einfluß von Testinformation auf Qualitätserwartungen 237–244
- 245–254 Der Einfluß von Ertragsteuern auf den optimalen Umfang von Werbeinvestitionen 245–254
- 255–264 Kontaktstudium 255–264
- Assoziative Textanalyse: Ein Verfahren zur Antizipation der kommunikativen Wirkung von Werbung
- 265–274 Forum 265–274
- Preispsychologische Effekte der Währungsumstellung zum Euro. Theoretische Grundlagen und empirische Befunde.
- 275–286 Literatur 275–286
- 275–282 Zeitschriftenauswertung 275–282
- 283–286 Arbeitspapier- und Dissertationsreport 283–286
- 287–292 Marketing-Notizen 287–292
- Tagungsbericht
