Marketing ZFP
Zusammenfassung
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
Abstract
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
- Kapitel Ausklappen | EinklappenSeiten
- 145–146 Titelei/Inhaltsverzeichnis 145–146
- 147–148 Editorial 147–148
- 149–194 Abhandlungen 149–194
- 149–166 Wirkungen integrierter Kommunikation. Teil 2 : Empirische Ergebnisse und Konsequenzen für das Marketing 149–166
- 167–179 Zur informationsökonomischen Erklärung der Werbewirkung. Ein dynamisches Modell der Wiederholungswirkung von Werbeimpulsen. 167–179
- 180–194 Zur präferenzorientierten Messung der Werbewirkung. Ergebnisse einer empirischen Studie 180–194
- 195–204 Kontaktstudium 195–204
- Die Auswirkungen interaktiver Inforrnationstechnologien auf das Herstellermarketing.
- 205–220 Literatur 205–220
- 205–212 Zeitschriftenauswertung 205–212
- 213–220 Arbeitspapier- und Dissertationsreport 213–220
