Marketing ZFP
Zusammenfassung
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
Abstract
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
- Kapitel Ausklappen | EinklappenSeiten
- 1–2 Titelei/Inhaltsverzeichnis 1–2
- 3–4 Editorial 3–4
- 5–24 Abhandlungen 5–24
- 5–14 Hybrides Kaufverhalten und das Definitionskriterium des Mehrproduktfalls. Theoretische Grundlegung, Problematik und empirischer Lösungsansatz. 5–14
- 15–24 Kompatibilität, Netzeffekte und Produktdifferenzierung. 15–24
- 25–36 Kontaktstudium 25–36
- Interkulturelle Werteforschung zur Gestaltung von Dienstleistungen im Schienenfernverkehr.
- 37–54 Forum 37–54
- 37–46 Kundenbindung - die neue Sollstrategie? 37–46
- 47–54 Neue Herausforderungen für Theorie und Praxis des Marketing. 47–54
- 55–66 Literatur 55–66
- 55–62 Zeitschriftenauswertung 55–62
- 63–66 Arbeitspapier- und Dissertations-Report 63–66
- 67–70 Marketing-Notizen 67–70
- Tagungsbericht
