Marketing ZFP
Zusammenfassung
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
Abstract
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
- Kapitel Ausklappen | EinklappenSeiten
- 1–138 Titelei/Inhaltsverzeichnis 1–138
- 139–140 Editorial 139–140
- 141–176 Abhandlungen 141–176
- 141–152 Die MaiK-Conjoint-Analyse. Ein neues Verfahren zur computergestützten Ermittlung von Kundenpräferenzen. 141–152
- 153–162 Kundenselektion bei Mail-Order-Aktionen mittels kategorieller Regression 153–162
- 163–176 Marketing-Kommunikation in Online-Medien 163–176
- 177–188 Forum 177–188
- 177–184 Markenstreß. Ergebnisse einer explorativen Erhebung unter Jugendlichen. 177–184
- 185–188 Die Marke. Bezug sobjekt normenbestimmten Verhaltens oder Druckmittel von Markenartikelherstellem? 185–188
- 189–200 Literatur 189–200
- 189–196 Zeitschriftenauswertung 189–196
- 197–200 Arbeitspapier- und Dissertations-Report 197–200
- 201–204 Marketing-Notizen 201–204
- Tagungsberichte
