Marketing ZFP
Zusammenfassung
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
Abstract
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
- Kapitel Ausklappen | EinklappenSeiten
- 149–150 Titelei/Inhaltsverzeichnis 149–150
- 151–152 Editorial 151–152
- 153–178 Abhandlungen 153–178
- 153–163 Wertorientierte Produkt- und Werbegestaltung 153–163
- 164–178 Lesarten der Werbung. Eine Übersicht zur Bedeutungsperspektive der Werbeforschung 164–178
- 179–202 Kontaktstudium 179–202
- 179–190 Die Standardisierbarkeit internationaler Werbung: Kulturen verlangen Adaptionen 179–190
- 191–202 Akzeptanz von computergestützten Erhebungsverfahren. Ein empirischer Vergleich mit der traditionellen Fragebogentechnik 191–202
- 203–218 Forum 203–218
- Verfahren der Testmarktsimulation in Deutschland: Eine vergleichende Analyse
- 219–224 Literatur 219–224
- Zeitschriftenauswertung
- 225–228 Marketing-Notizen 225–228
- Tagungsberichte
