Marketing ZFP

doi:10.15358/0344-1369-1996-1

Marketing ZFP

Browse Volumes: Marketing ZFP

MAR Volume 18 (1996) Issue 1

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doi.org/10.15358/0344-1369-1996-1
ISSN: 0344-1369
ISSN online: 0344-1369
C.H.BECK, München C.H.BECK, München

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Zusammenfassung

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Abstract

Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.

Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.

The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.

For more information for authors and subscribers, see www.marketing-zfp.de.

Chapter Expand | CollapseAuthorsPage
1–2 Titelei/Inhaltsverzeichnis 1–2
3–4 Editorial 3–4
5–32 Abhandlungen 5–32
- 5–24 Konzeptualisierung und Operationalisierung komplexer Konstrukte. Ein Leitfaden für die Marketingforschung Christian Hornburg, Annette Giering Christian Hornburg, Annette Giering 5–24
- 25–32 Empirischer Vergleich unterschiedlicher Marktsegmentierungsansätze über die Segmentpopulationen Bruno Stegmüller, Petra Hempel Bruno Stegmüller, Petra Hempel 25–32
33–44 Kontaktstudium 33–44
- Beziehungsmarketing in Wertsystemen Hans Peter Wehrli, Uta Jüttner Hans Peter Wehrli, Uta Jüttner
45–68 Forum 45–68
- 45–54 Untaugliche Werbezielformulierungen der Praxis Hartwig Steffenhagen, Silke Siemer Hartwig Steffenhagen, Silke Siemer 45–54
- 55–68 Hauptdeterminanten der Nachfrage nach Datenkommunikationsdiensten. Abstimmungsprozesse vs. Kritische Massen Herbert Kubicek, Kai Reimers Herbert Kubicek, Kai Reimers 55–68
69–76 Literatur 69–76
- 69–74 Zeitschriftenauswertung 69–74
- 75–76 Arbeitspapier- und Dissertations-Report 75–76

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