Marketing ZFP
Abstract
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
Zusammenfassung
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
- Kapitel Ausklappen | EinklappenSeiten
- 1–2 Titelei/Inhaltsverzeichnis 1–2
- 3–4 Editorial 3–4
- 5–32 Abhandlungen 5–32
- 5–24 Konzeptualisierung und Operationalisierung komplexer Konstrukte. Ein Leitfaden für die Marketingforschung 5–24
- 25–32 Empirischer Vergleich unterschiedlicher Marktsegmentierungsansätze über die Segmentpopulationen 25–32
- 33–44 Kontaktstudium 33–44
- Beziehungsmarketing in Wertsystemen
- 45–68 Forum 45–68
- 45–54 Untaugliche Werbezielformulierungen der Praxis 45–54
- 55–68 Hauptdeterminanten der Nachfrage nach Datenkommunikationsdiensten. Abstimmungsprozesse vs. Kritische Massen 55–68
- 69–76 Literatur 69–76
- 69–74 Zeitschriftenauswertung 69–74
- 75–76 Arbeitspapier- und Dissertations-Report 75–76
