Marketing ZFP
Zusammenfassung
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
Abstract
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
- Kapitel Ausklappen | EinklappenSeiten
- 73–74 Titelei/Inhaltsverzeichnis 73–74
- 75–76 Editorial 75–76
- 77–98 Abhandlungen 77–98
- 77–88 Beschwerdemanagement — Die Karriere einer kundenorientierten Unternehmensstrategie im Konsumgütersektor 77–88
- 89–98 Anwendungsprobleme bei der Diffusionsprognose und -steuerung: Das Ende der klassischen Diffusionsmodellierung? 89–98
- 99–129 Kontaktstudium 99–129
- 99–109 Erfolgswirkungen der internationalen Marketingstandardisierung 99–109
- 110–121 Ein Konzept zur Ermittlung und Bearbeitung des Frühkäufersegments im Bekleidungsmarkt 110–121
- 122–129 Informationsgewinnung aus verzerrten Stichproben 122–129
- 130–135 Forum 130–135
- Die Bedeutung eines Bonusprogramms im Marketing einer Luftverkehrsgesellschaft
- 136–144 Literatur 136–144
- 136–142 Zeitschriftenauswertung 136–142
- 143–144 Arbeitspapier- und Dissertations-Report 143–144
