Marketing ZFP
Zusammenfassung
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
Abstract
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
- Kapitel Ausklappen | EinklappenSeiten
- 145–146 Titelei/Inhaltsverzeichnis 145–146
- 147–148 Editorial 147–148
- 149–180 Abhandlungen 149–180
- 149–159 Total Quality Management und Marketing 149–159
- 160–166 Das „Konstrukt“ Wettbewerbsvorteil. Grundlagen, Kennzeichnung und Planung 160–166
- 167–180 Die Börse als Marktplatz und Dienstleister 167–180
- 181–198 Kontaktstudium 181–198
- 181–190 Quality Function Deployment — oder das systematische Überbringen der Kundenwünsche. Qualitätsplanungs- und Kommunikationsinstrumente zwischen Marketer und Ingenieur 181–190
- 191–198 Einstellungsmessung auf der Beobachtungsebene: Das Verfahren der Verlorenen Briefe. Eine empirische Studie am Beispiel des Themas Ausländerfeindlichkeit 191–198
- 199–208 Forum 199–208
- Möglichkeiten und Probleme einer umweltorientierten Konsumgüterdistribution
- 209–216 Literatur 209–216
- 209–214 Zeitschriftenauswertung 209–214
- 215–216 Arbeitspapier- und Dissertations-Report 215–216
