Marketing ZFP
Zusammenfassung
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
Abstract
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Articles published in Marketing ZFP are peer-reviewed and written in either German or English. English abstracts are available for all articles.
The scientific quality of Marketing ZFP has been ranked highly: In the VHB-JOURQUAL Ranking of the German Association for Business Research, the journal is listed among the top five German journals in business research. In GeMark, the German Marketing-Journal Ranking, it is listed in category B.
For more information for authors and subscribers, see www.marketing-zfp.de.
- 73–74 Titelei/Inhaltsverzeichnis 73–74
- 75–76 Editorial 75–76
- 77–120 Abhandlungen 77–120
- 77–88 Typologien von Business-to-Business-Transaktionen — Kritische Würdigung und Weiterentwicklung 77–88
- 89–106 Erfolgsfaktorenforschung im Handel. Stand der Forschung und kritische Würdigungder Ergebnisse 89–106
- 107–120 Database Marketing und Computer Aided Selling. Leistungspotential, Abgrenzungsprobleme und Synergieeffekte 107–120
- 121–132 Kontaktstudium 121–132
- Situative Determinanten für die Dimensionierung industrieller Dienstleistungen
- 133–141 Literatur 133–141
- 133–137 Zeitschriftenauswertung 133–137
- 138–141 Arbcitspapier- und Dissertations-Report 138–141
- 142–144 Marketing-Notizen 142–144
- Tagungsberichte
